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Swydo Interviews Our Senior PPC Manager Kevin Clark

Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster.

senior-ppc-manager-kevin-clark-vantage-search

Kevin gives us a look inside his daily rituals, including “eating the frog:”

I get to work and I “eat the frog.” Who needs coffee? I kid. One of our former managers used to say this and it’s stuck around in the office. The way we do this is by reserving our mornings for working on the tasks that are the most important for the long-term success of our clients’ businesses and our own.

He also, more seriously, describes the biggest issue he has with the ever-growing digital marketing industry:

The digital advertising space is now so massive and continues to grow (as in new network, new features, new tracking, etc) at such a fast pace that it now takes much, much longer for new account managers to become experts. This has required us to put a lot of time into developing a solid training program as training is a slow and serious process.

Check out the full interview here and take a peak inside Kevin’s head.

We’d like to say thank-you for featuring our smiling perfectionist on your blog, Swydo!

We’re all proud that Kevin was featured in Swydo’s interview series and we hope all of our team members get more chances to do more external pieces like this in the future.

If you’re hungry for more Vantage bios, make sure to read the story of our founder, Steve.

What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

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Vantage Search Expand B2B PPC Advertising with PPC

Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

Vancouver PPC Agency

February Social Media from Vantage Search

February’s been a while gone, but we didn’t forget about our social media. And you shouldn’t either, below are some of the highlights. Get informed and stay PPC relevant with us–and if you have anything you think we should cover, feel free to message or tag us on social media.
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The new orange wall at vantage, bold and beautiful!

Vantage Search Marketing January Recap

January’s done its thing and now we’re in February, but let us not forget about the memories of January, lest they fall away into the void of time. We’re back with social media goodness, but first we’d like to redirect you to the new wall decal above; isn’t it pretty?
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Vantage Social Media for November

Back with another social recap. Things are getting busy at the office as campaigns ramp up for the holiday season. Being busy is never a bad thing for us and we’re excited to see what our work achieves for our clients in the final push of the year.

As always, here are some highlights from the last month of social activity:
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remarketing guide hero image

The Extensive Guide to successful Online Remarketing: Part 3

We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are:

  1. Email Remarketing
  2. Social Media Remarketing (Twitter & Facebook)
  3. Creating Killer Remarketing Ads
  4. Dynamic Remarketing Ads

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Beautiful sunny Vancouver

Joyous June: A Vantage Social Recap

Another month, another recap

June was one hot month. And I’m not just talking about the snazzy new photos we’ve got up on the “About Us” section of the Vantage website (which you can see right here). The sun has really been out in full force, and we’ve been enjoying it as much as we can while staying on top of work. From camping to the beach, our sun filled weekends have been grounding us with the focus necessary for success.

Let’s switch focus to our social media feeds, just to make sure you’re staying on top too. Here’s a quick recap:
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Fancy Frames, New Employee, & more

The Happy Team

There’s us—joyous and excited after receiving our framed certificates (we’ve had these bad-boys for a while, but Google’s decided now’s the time to physically recognize us).

The past few months have been busy for Vantage Search Marketing. We’ve said farewell to this year’s glorious Vancouver summer, and are now, in the middle of October, beginning to embrace the very familiar rain and cold. It has, however, been a fairly warm fall, and our office heating is grateful, even if it has been put through a balancing act. It’s always a welcome challenge (or a nightmare) to try and get to that office temperature sweet-spot. As interesting as the weather is, we’ve actually been more focused on work; very focused on making the best use of our capable new employee. With a bigger workforce comes a bigger workload, and we are appreciative of both. Amongst other work, we’ve been engaged in builds for exciting new clients.

As said before, a new employee! Recruitment was a success. We’ve added a new member to the Vantage Team. Wes is our valuable new newbie. He’s been diligent thus far, and is responding quite well to our disciplinary techniques.In light of these techniques, we may have to consider expanding into an HR department as well… We kid, we kid. There have been no major issues or events that have required us to resort to controversial methods (at least not yet). We’re new to this new employee thing, but we think it’s going A-okay.


Life After Exact-Match

Maybe Google’s trying to butter us PPC people up after removing our dear exact-match. Well, it’s pretty much worked. Just look at the above smiles! We’ve been coping, we ask though, how are others doing without exact-match?

We posted a video/blog post on the topic a little while back. It’s from Rand at Moz and has a bit of Star Wars humour in its thumbnail.

http://moz.com/blog/keyword-research-and-targeting-without-exact-match-whiteboard-friday

Rand from Moz blog

There’s Rand and his enigmatic moustache!


Days of My Youth

Vantage has also had the chance to have some fun, though not with facial hair. One such chance was with our client Revelstoke Mountain Resort. They’ve made mixing business and pleasure a very real opportunity. They invited us to the “Days of My Youth” premiere. It was an exciting Red Bull ski film, which Revelstoke was a proud sponser of, that made us want to get out there and ski. Just not as youthfully as the incredible athletes in the film.

Watch the trailer here: https://www.youtube.com/watch?v=DxJNvnHf3QM

Days of My Youth premiere swag

Proof we were there!


AdWords Updates

And lastly, there were developments in our dear friend AdWords’ capabilities.

Custom affinity audiences are an interesting addition for display campaigns. We wonder if they’ve made it easier to move towards the ever looming goal of perfect targeting?

Check out the details from the creators themselves.

And then, there was the introduction of callout extensions. This additional room for important advertising messages opens up a new world of creativity and opportunity.

Mosey on through this post to find out more.

Tell us how the additions have affected your PPC practices!


Until Next Time!

Vantage signing out. May our fellow PPC men and women find further success in all their goals. We hope the future, as it is for us, is something worth looking forward to for everyone!

Thanks for reading.