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9 PPC Advertising Trends, Tricks & More – Vantage May Recap

PPC advertising is fast. We’re dedicated to staying on top of the search engine industry, and we want you to stay on top too (both on knowledge and your position on the search results page)

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Mapping conversion attribution in PPC

A Customer’s PPC Journey: Using Conversion Attribution to Map It

The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. Read more

Lifetime Value in PPC via a baby and her mother under the sun

Get More from PPC Advertising With Lifetime Value & Narwhals

What is Lifetime Value?

Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more

Vancouver PPC agency Vantage Search Marketing Social Update

A Recap of Recent Social Media

This recap should help you find some of our informative social media updates. Vantage Search Marketing is dedicated to staying on top of the PPC industry, and we want you to stay on top too.

Our posts will help you stay PPC relevant. If you have anything you’d like to say or make us say feel free to hit us up on one of our social media channels listed below.
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BING ADS

How Bing Ads Can Improve Your PPC Advertising

Most businesses know what Google Ads is, what its strengths and weaknesses are, but many don’t know about PPC advertising on Bing Ads.

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The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

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Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more

PPC Optimization Schedule

What Optimization Does for PPC Advertising

PPC optimization is mandatory for profitable management. Don’t mess it up. Read more

PPC Advertising Darts hitting the right target

How PPC Advertising Reaches the Right People at the Right Time

Unlike some of the more gifted individuals in the universe, we believe in well refined, scientific PPC targeting that reaches the right people at the right time. Read more