SEO in marketing stands for “search engine optimization.”
It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website.
The process involves optimizing a website’s elements to be friendly to search engine algorithms, which evaluate websites’ search friendliness, determining whether they are relevant to searcher’s queries. A thorough SEO marketing plan can help a business improve its online presence and profitability.
In this post, we’ll learn what SEO looks like and how it can work together with PPC.