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9 PPC Advertising Trends, Tricks & More – Vantage May Recap

PPC advertising is fast. We’re dedicated to staying on top of the search engine industry, and we want you to stay on top too (both on knowledge and your position on the search results page)

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Mapping conversion attribution in PPC

A Customer’s PPC Journey: Using Conversion Attribution to Map It

The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. Read more

Vancouver PPC agency Vantage Search Marketing Social Update

A Recap of Recent Social Media

This recap should help you find some of our informative social media updates. Vantage Search Marketing is dedicated to staying on top of the PPC industry, and we want you to stay on top too.

Our posts will help you stay PPC relevant. If you have anything you’d like to say or make us say feel free to hit us up on one of our social media channels listed below.
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Call Tracking PPC Vantage Search

The Reason You Need Call Tracking For PPC

Call tracking for PPC is part of PPC’s holy scripture. Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Read more

The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

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A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more

The PPC Power of Display Network Advertising

Display network advertising can make your brand visible.

This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the whole thing is that your ads can be visual. Videos? Images? Buttons? You bet.

Display Network advertising gives you the power to place ads on websites that your potential customers visit. You just might feel like you have unlimited power—but with great power comes great responsibility; the display network can be volatile and campaigns on the network require consistent and thorough management.
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Vantage PPC’s August Social Media

The rain that had begun to recede back into the dusty corners of our memories has returned with a mighty guffaw. Uniting forces with the mighty wind, the rain left no doubt that we are indeed in Vancouver. The torrential downpour has had its plus sides though, namely that Vancouver’s water reservoirs are now back to comfortable levels. Many who were late for work because of fallen debris, on their cars or in their car’s way, may be overlooking the long term benefits of the deluge.

There’s your meteorological recap from the Vantage marketing team. Now, It has been a wet farewell to August, and the continued precipitation might have some of us singing “wake me up when September ends,” but the Vantage success train never stops. So, choo-choo, here’s another recap of what we hope wasn’t dry (like August was) but intriguing content.
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