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Fancy Frames, New Employee, & more

The Happy Team

There’s us—joyous and excited after receiving our framed certificates (we’ve had these bad-boys for a while, but Google’s decided now’s the time to physically recognize us).

The past few months have been busy for Vantage Search Marketing. We’ve said farewell to this year’s glorious Vancouver summer, and are now, in the middle of October, beginning to embrace the very familiar rain and cold. It has, however, been a fairly warm fall, and our office heating is grateful, even if it has been put through a balancing act. It’s always a welcome challenge (or a nightmare) to try and get to that office temperature sweet-spot. As interesting as the weather is, we’ve actually been more focused on work; very focused on making the best use of our capable new employee. With a bigger workforce comes a bigger workload, and we are appreciative of both. Amongst other work, we’ve been engaged in builds for exciting new clients.

As said before, a new employee! Recruitment was a success. We’ve added a new member to the Vantage Team. Wes is our valuable new newbie. He’s been diligent thus far, and is responding quite well to our disciplinary techniques.In light of these techniques, we may have to consider expanding into an HR department as well… We kid, we kid. There have been no major issues or events that have required us to resort to controversial methods (at least not yet). We’re new to this new employee thing, but we think it’s going A-okay.


Life After Exact-Match

Maybe Google’s trying to butter us PPC people up after removing our dear exact-match. Well, it’s pretty much worked. Just look at the above smiles! We’ve been coping, we ask though, how are others doing without exact-match?

We posted a video/blog post on the topic a little while back. It’s from Rand at Moz and has a bit of Star Wars humour in its thumbnail.

http://moz.com/blog/keyword-research-and-targeting-without-exact-match-whiteboard-friday

Rand from Moz blog

There’s Rand and his enigmatic moustache!


Days of My Youth

Vantage has also had the chance to have some fun, though not with facial hair. One such chance was with our client Revelstoke Mountain Resort. They’ve made mixing business and pleasure a very real opportunity. They invited us to the “Days of My Youth” premiere. It was an exciting Red Bull ski film, which Revelstoke was a proud sponser of, that made us want to get out there and ski. Just not as youthfully as the incredible athletes in the film.

Watch the trailer here: https://www.youtube.com/watch?v=DxJNvnHf3QM

Days of My Youth premiere swag

Proof we were there!


AdWords Updates

And lastly, there were developments in our dear friend AdWords’ capabilities.

Custom affinity audiences are an interesting addition for display campaigns. We wonder if they’ve made it easier to move towards the ever looming goal of perfect targeting?

Check out the details from the creators themselves.

And then, there was the introduction of callout extensions. This additional room for important advertising messages opens up a new world of creativity and opportunity.

Mosey on through this post to find out more.

Tell us how the additions have affected your PPC practices!


Until Next Time!

Vantage signing out. May our fellow PPC men and women find further success in all their goals. We hope the future, as it is for us, is something worth looking forward to for everyone!

Thanks for reading.