What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

Read more

mobile-friendly timeline of Google's world

10 Years in the Making: A Timeline of Google’s Mobile-Friendly World

A timeline to tell you why it’s time to be mobile-friendly.

Read more

17 Important Holiday eCommerce Marketing Dates For Your Business

15 Important Holiday eCommerce Marketing Dates For Your Business

Wondering which holidays to market your business on? Look no further, Read more

PPC Holiday Marketing Campaigns: The Early Bid Gets the Conversion

You should be planning your PPC holiday marketing campaigns right now.

Read more

CTA Conference 16 Expert Insights

16 Expert Insights on Conversion Rate Optimization from CTA Conf

Finalizing our CTA Conference recap comes this aggregation of all of our actionable takeaways which should help you with conversion rate optimization.

Read more

ppc experts help you stay on top

July PPC Experts Roundup: Stay on Top of the Search Results

Jaunt through July in Vancouver with our PPC experts and learn how to make your business’s digital marketing jolly.

Read more

Call to Action Conference Vancouver Recap

7 CRO Tips: Learn How to Convert With Our CTA Conference Recap

This part of our CTA Conference recap focuses on the actionable conversion rate optimization techniques we learned on Day 2. If you haven’t read it yet, please go to the first part of our day 2 recap of Unbounce’s conference.
Read more

5 Actionable Takeaways: Call to Action Conference 2016 Recap

5 Actionable Takeaways: Call to Action Conference 2016 Recap

Call to Action Conference 2016 gave us much to think and act on.

If you haven’t read our initial broad summary of the conference, go here. If you have, please continue reading!
Read more

team vantage at Unbounce Call to Action Conference Vancouver 2016

How Digital Customers Navigate: Call To Action Conference 2016 Recap

Recently the Vantage team attended Unbounce’s Call To Action Conference in Vancouver, where, over two days, we learned and networked with both local and international conversion rate optimization experts.

Speakers covered both specific techniques and high-level strategies for landing page testing and conversion rate optimization that we’d love to share with you.
Read more