The Vantage Buzz – March 2019

Hi,

March is bringing us days above 10 degrees Celsius here in Vancouver and there’s even some sunshine to boot! The Vantage team’s been busy helping our clients find growth with new initiatives for 2019, so if you’ve got any more ideas, we’re ready and in the Spring planting mindset.

Below, a few links we think worth your time:


Business:

Planning to run a survey? Learn how to keep your responses free from poisoned data by identifying when and where your survey uses leading questions with this thorough and worthwhile read on the topic.

Ecommerce:

While some suppliers find their wholesale agreements with Amazon unexpectedly ended, others may be finding competitive advantages in the endings, especially those who’re already familiar with competing for and advertising directly to consumers.

And General Intrigue:

Insight on why music can help and hinder workspace productivity.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team

vantage ppc case studies results

The Vantage Buzz – February 2019

Hi,

February’s brought a lot of snow to Vancouver and while we can’t quite ski to work, we are looking at the freshly-powdered mountains eagerly. We’ve been working on a new video that you can watch here!  We’ve also been eagerly working on campaigns for 2019, so if you’ve got a new idea or something we should know about, be sure to drop us a line!

Below, a few links we think worth your time:


Business:

We found an article on “how not to do sales emails” which is a refreshing take on the no-nos of trying to make sales or move prospects down the funnel via an inbox.

Ecommerce:

Shopping ads continue to gain importance for online retailers looking to convert Google search traffic into customers. Read more about how retailers are funneling more ad spend into Shopping ads and less into text ads.

And General Intrigue:

Test your designers’ or your own attention to detail and earn coins along the way. A neat exercise in noticing the small things in digital design.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact , Steve & The Vantage Team

vantage ppc case studies

The Vantage Buzz – January 2019

Hi,

Happy belated New Year. We hope your resolutions are working out, both personal and business related. We’ve had a busy January ourselves, but we’re excited to continue strengthening existing partnerships, forge new ones, and develop ourselves and our team in 2019.

Also, here’s a still from our latest film shoot (good things are being edited):

Below, a few links we think worth your time:


For B2Bers:

The type of video you should consider creating if you want to use video to close more B2B sales.

For Ecommerce:

A checklist from the world’s biggest search engine for retailers? Yes please. Google’s leaked  “Proprietary + Confidential” playbook for ecommerce retailers in summary here.

And General Intrigue:

What the internet experience looks like in China, Cuba, India, and Russia.

Want to talk about your digital campaigns for 2019?

Steve’s Ready to Chat! Let us know what you’re working on — we might be able to help!

Get in contact,

Steve & The Vantage Team

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Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

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5 Reasons You Need More Product Reviews

For any eCommerce business, store and product reviews are crucial for sales and customer generation.

Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies. Read more

Swydo Interviews Our Senior PPC Manager Kevin Clark

Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster.

senior-ppc-manager-kevin-clark-vantage-search

Kevin gives us a look inside his daily rituals, including “eating the frog:”

I get to work and I “eat the frog.” Who needs coffee? I kid. One of our former managers used to say this and it’s stuck around in the office. The way we do this is by reserving our mornings for working on the tasks that are the most important for the long-term success of our clients’ businesses and our own.

He also, more seriously, describes the biggest issue he has with the ever-growing digital marketing industry:

The digital advertising space is now so massive and continues to grow (as in new network, new features, new tracking, etc) at such a fast pace that it now takes much, much longer for new account managers to become experts. This has required us to put a lot of time into developing a solid training program as training is a slow and serious process.

Check out the full interview here and take a peak inside Kevin’s head.

We’d like to say thank-you for featuring our smiling perfectionist on your blog, Swydo!

We’re all proud that Kevin was featured in Swydo’s interview series and we hope all of our team members get more chances to do more external pieces like this in the future.

If you’re hungry for more Vantage bios, make sure to read the story of our founder, Steve.

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Have you been burned by PPC agency pricing that made money from you rather than for you?

Many businesses owners and marketers looking into digital marketing ask the question:

“How can my business afford a PPC agency?”

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He represented Unbounce and his talk was the final CTA Conference act. Michael Aagaard, Senior Conversion Optimizer at Unbounce, strode onto the stage knowing his performance had to be good.

His goal? Reduce digital marketing smokescreens.

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Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

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