A client of mine was on a really tight budget and wanted to run a Halloween PPC campaign. The problem was that their main site needed a lot of work. There wasn’t enough time or money to create a whole new site. So we just created a stand alone page that contained all the basic information to get people into their store and buy Halloween costumes.

Elements of the PPC landing page:

* Halloween themed header
* Quick intro
* Simple product gallery
* List of Benefit
* Call to action
* Map to locate store
* Trust icons at the bottom

That is all you really need in a landing page….If you are looking for Halloween Costumes please visit their site, or should I say landing page!