Mapping conversion attribution in PPC

A Customer’s PPC Journey: Using Conversion Attribution to Map It

The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. Read more

Lifetime Value in PPC via a baby and her mother under the sun

Get More from PPC Advertising With Lifetime Value & Narwhals

What is Lifetime Value?

Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more

Call Tracking PPC Vantage Search

The Reason You Need Call Tracking For PPC

Call tracking for PPC is part of PPC’s holy scripture. Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Read more

Vantage Search Expand B2B PPC Advertising with PPC

Expand B2B PPC Advertising With LinkedIn

LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more

BING ADS

How Bing Ads Can Improve Your PPC Advertising

Most businesses know what Google Ads is, what its strengths and weaknesses are, but many don’t know about PPC advertising on Bing Ads.

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The Vantage PPC Advertising Process

Secure Results with the Vantage PPC Advertising Process

“Let our advance worrying become advance thinking and planning.” – Winston Churchill

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A spooky Frankenconverter PPC landing page

Avoid Frankenconverters: How to Create PPC Landing Pages that Perform

You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more

Staying on track in PPC advertising

Staying on Track: PPC Reporting That Keeps Clients Happy

PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more

Man testing and reporting like a boss in PPC

PPC AB Testing: How to Experiment Like a Boss

PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more