The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. Read more
Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums. Read more
Call tracking for PPC is part of PPC’s holy scripture. Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them. Read more
LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more
Facebook PPC advertising works because Facebook ads use the network’s demographic data. It is one of many essential PPC advertising networks.
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Most businesses know what Google Ads is, what its strengths and weaknesses are, but many don’t know about PPC advertising on Bing Ads.
“Let our advance worrying become advance thinking and planning.” – Winston Churchill
You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page Read more
PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient. Read more
PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates Read more
