You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.
Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.
You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.
Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider: