Why-You-Want-to-Work-in-PPC

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

Read more

Swydo Interviews Our Senior PPC Manager Kevin Clark

Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster.

senior-ppc-manager-kevin-clark-vantage-search

Kevin gives us a look inside his daily rituals, including “eating the frog:”

I get to work and I “eat the frog.” Who needs coffee? I kid. One of our former managers used to say this and it’s stuck around in the office. The way we do this is by reserving our mornings for working on the tasks that are the most important for the long-term success of our clients’ businesses and our own.

He also, more seriously, describes the biggest issue he has with the ever-growing digital marketing industry:

The digital advertising space is now so massive and continues to grow (as in new network, new features, new tracking, etc) at such a fast pace that it now takes much, much longer for new account managers to become experts. This has required us to put a lot of time into developing a solid training program as training is a slow and serious process.

Check out the full interview here and take a peak inside Kevin’s head.

We’d like to say thank-you for featuring our smiling perfectionist on your blog, Swydo!

We’re all proud that Kevin was featured in Swydo’s interview series and we hope all of our team members get more chances to do more external pieces like this in the future.

If you’re hungry for more Vantage bios, make sure to read the story of our founder, Steve.

17 best practices direct response video ads

17 Best Practices for Creating Direct Response Video Ads

There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines Read more

Fake news placements PPC

Fake News: Problematic Placements in PPC

Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

Read more

mobile-friendly how to

How to Make Your Site Mobile-Friendly

Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help.

To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.

Read more

PPC Marketing Predictions Vancouver

2017 PPC Marketing Predictions from Vantage

PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.

Read more

mobile-optimized web experiences

Non Mobile Optimized Websites Lose Online Customers

Mobile optimized web sites are essential to succeeding as an online brand.

The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our obsession with mobile devices.

Read more

What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

Read more

mobile-friendly timeline of Google's world

10 Years in the Making: A Timeline of Google’s Mobile-Friendly World

A timeline to tell you why it’s time to be mobile-friendly.

Read more

17 Important Holiday eCommerce Marketing Dates For Your Business

15 Important Holiday eCommerce Marketing Dates For Your Business

Wondering which holidays to market your business on? Look no further, Read more