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LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI. Read more
We’re hiring! Vantage Search Marketing is a rapidly growing boutique online advertising agency located in the business core of downtown Vancouver. Our tight-knit group of PPC experts are dedicated to producing the results that matter for our clients; and since we’re getting pretty good at doing so, we’re looking to expand our operations with another full-time PPC manager.
It’s difficult advertising online. It can be a struggle to find the right PPC ad networks. You have questions. What are the strengths and weaknesses of Google Ads? We’re here to help.
We will take advantage of Vantage’s experience in the PPC world to explain the strengths and weaknesses of some of the most popular online PPC ad networks.
By the end, you will have a strong understanding of which online PPC ad networks are right for you.
The customers who come back are undoubtedly more profitable than the one’s who don’t. So, why don’t we focus more of our search marketing efforts on obtaining lifetime customers? As competition in the search marketing industry increases, it’s important to be able to focus PPC on the searcher that doesn’t just convert once.
Knowing the lifetime value of a customer is essential to a business in it for the long haul.
Mistakes Were Made
We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies.
Everyone wants the best PPC. Mistakes don’t help.
You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read.
Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize that, and that’s the first step to recovery.
You know that PPC is important, that it might be your greatest source of business, but you also know you need dedicated specialists. You need them to spare you the headache of learning the ins and outs of, what you should consider, a profession. Now you’re ready to research PPC agencies, and, hopefully, find the one that fits your needs.
Choosing a PPC agency is serious. But how do you know which PPC agency is right for you? Let’s take a look at the main points you should consider:
It has been a week since my journey to Portland for the 2015 Hero Conference. If you don’t know, no, it’s not a celebration of the best and brightest Marvel or DC superheroes. It’s actually a celebration of the best and brightest PPC heroes, taking its name from the PPC resource repository, ppchero.com. The self-proclaimed “unapologetically PPC conference series” is a three-year-running event dedicated to discussion and innovation in the PPC industry.
Last year, Steve and I attended HeroConf 2014 in Austin, Texas. I’d be without my partner in crime this time around, but I had his full blessing, and was looking forward to HeroConf 2015.
We would like to congratulate QuickMobile, the global leader in enterprise event apps and one of our long term clients, on ranking first on the Deloitte Technology Fast 50TM list of the fastest growing technology companies in Canada. With a growth rate of 10,444 % over five years, QuickMobile also ranks 21st on the 2013 Technology Fast 500TM. While the Technology Fast 50 only ranks tech companies in Canada, the Technology Fast 500 ranks all technology, media and telecommunication companies in North America.
Earlier this week, on their official Canadian blog, Google announced its new Google Partners program. The main goal of the new Partners program is to “[bring] together [all of Google’s] existing programs under this new platform, making it easier for agencies to access Google resources, training, and support all in one place.”
What the new Google Partner Program Means for Agencies
Agencies and web professionals will be able to do all of the following in one place:
- Become a Partner: Earn the Google Partner badge to indicate to your current and future clients that you are a trusted Google Partner.
- Hangout with Google: Join an exclusive Google+ community to receive support from Google specialists and to talk with industry experts.
- Connect with Customers: When you earn the badge, we’ll introduce you to potential clients through Google Partner Search.
- Access Exclusive Content: Explore a library of the latest Google-created trainings, case studies, and pitch materials to help deepen your expertise.
The new program is not just about consolidating Google’s existing programs. Here are a few of the addition changes I have noted so far:
- Updated Certification Tests: The tests now consist of a Fundamentals, a Display and a Search exam. It also looks like Google has done away with the Google Testing Center locked browser as the new exams are completed directly in your regular browser.
- Additional Requirements to Become a Partner: Google has added 2 additional requirements for your agency to become certified, titled: Serve your customers and Follow Best Practices. My initial thoughts is that integrating these directly into the program automates the agency audits that were previously completed manually by a Google employee.
What the new Google Partner Program Means for Businesses
Using the new, simplified Google Partner Search, you can connect with a trusted agency that has been verified by Google as helping their customers and using the latest best practices. You can also identify Google Partners by the Partner badge displayed on their website.
To learn more about Google Partners, visit www.google.com/partners.
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