Pay Per Click Archives - Vantage Search Marketing

Why You Want to Work in PPC

Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.

5 Reasons You Need More Product Reviews

March 5, 2018/in Pay Per Click /by Kevin Clark

For any eCommerce business, store and product reviews are crucial for sales and customer generation.

Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies. Read more

PPC Agency Pricing – Can You Afford PPC Experts?

August 16, 2017/in Pay Per Click /by Michael Pendreigh

Have you been burned by PPC agency pricing that made money from you rather than for you?

Many businesses owners and marketers looking into digital marketing ask the question:

“How can my business afford a PPC agency?”

Can I Do PPC Management Myself or In-house?

May 11, 2017/in Pay Per Click /by Michael Pendreigh

A lot of people who deal with lackluster PPC management ask the question:

“Can I manage my PPC accounts myself or in-house (and make money)?”

The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC

March 16, 2017/in Pay Per Click /by Michael Pendreigh

Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.

Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week

2017 PPC Marketing Predictions from Vantage

January 25, 2017/in Online Advertising, Pay Per Click /by Michael Pendreigh

PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.

How to Find & Improve Your Cost Per Acquisition in PPC

December 8, 2016/in Online Advertising, Pay Per Click /by Stephen Claridge

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

PPC Holiday Marketing Campaigns: The Early Bid Gets the Conversion

September 15, 2016/in Online Advertising, Pay Per Click /by Michael Pendreigh

You should be planning your PPC holiday marketing campaigns right now.

16 Expert Insights on Conversion Rate Optimization from CTA Conf

August 10, 2016/in Internet Marketing Conferences, Online Advertising, Pay Per Click, Search Engine Optimization /by Michael Pendreigh

Finalizing our CTA Conference recap comes this aggregation of all of our actionable takeaways which should help you with conversion rate optimization.