Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster.
Kevin gives us a look inside his daily rituals, including “eating the frog:”
I get to work and I “eat the frog.” Who needs coffee? I kid. One of our former managers used to say this and it’s stuck around in the office. Basically, it means tackling the most important, most unappealing tasks first. I devote some serious time to just focusing on solving these issues before getting into emails and losing mental stamina.
He also, more seriously, describes the authenticity-driven direction he sees the digital marketing industry moving in:
Digital advertising is just getting over the “get your message everywhere and anywhere you possibly can for as long and cheap as you can” phase. Next is taking a second to consider how authentic that message is and why the context of the message helps or hinders that authenticity.
Check out the full interview here and take a peak inside Kevin’s head.
We’d like to say thank-you for featuring our smiling perfectionist on your blog, Swydo!
We’re all proud that Kevin was featured in Swydo’s interview series and we hope all of our team members get more chances to do more external pieces like this in the future.
If you’re hungry for more Vantage bios, make sure to read the story of our founder, Steve.