ppc management

Can I Do PPC Management Myself or In-house?

A lot of people who deal with lackluster PPC management ask the question:

“Can I manage my PPC accounts myself or in-house (and make money)?”

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facebook ads and google adwords

What’s the Difference Between Facebook Ads and Google AdWords?

Facebook Ads and Google AdWords both offer businesses great opportunities for reaching customers.

We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?

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The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC

Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.

Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week

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mobile-friendly how to

How to Make Your Site Mobile-Friendly

Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help.

To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.

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PPC Marketing Predictions Vancouver

2017 PPC Marketing Predictions from Vantage

PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.

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mobile-optimized web experiences

Non Mobile Optimized Websites Lose Online Customers

Mobile optimized web sites are essential to succeeding as an online brand.

The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our obsession with mobile devices.

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What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

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mobile-friendly timeline of Google's world

10 Years in the Making: A Timeline of Google’s Mobile-Friendly World

A timeline to tell you why it’s time to be mobile-friendly.

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17 Important Holiday eCommerce Marketing Dates For Your Business

15 Important Holiday eCommerce Marketing Dates For Your Business

Wondering which holidays to market your business on? Look no further, Read more

PPC Holiday Marketing Campaigns: The Early Bid Gets the Conversion

You should be planning your PPC holiday marketing campaigns right now.

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