17 best practices direct response video ads

17 Best Practices for Creating Direct Response Video Ads

There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines Read more

CAn You Afford PPC Experts?

PPC Agency Pricing – Can You Afford PPC Experts?

Have you been burned by PPC agency pricing that made money from you rather than for you?

Many businesses owners and marketers looking into digital marketing ask the question:

“How can my business afford a PPC agency?”

Read more

CTA Conference 2017 Smoke-DAta-Every-Day

Stop Blowing Smoke Up Your … & Other CTA Conference Takeaways

He represented Unbounce and his talk was the final CTA Conference act. Michael Aagaard, Senior Conversion Optimizer at Unbounce, strode onto the stage knowing his performance had to be good.

His goal? Reduce digital marketing smokescreens.

Read more

Fake news placements PPC

Fake News: Problematic Placements in PPC

Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

Read more

ppc management

Can I Do PPC Management Myself or In-house?

A lot of people who deal with lackluster PPC management ask the question:

“Can I manage my PPC accounts myself or in-house (and make money)?”

Read more

facebook ads and google adwords

What’s the Difference Between Facebook Ads and Google AdWords?

Facebook Ads and Google AdWords both offer businesses great opportunities for reaching customers.

We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?

Read more

The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC

Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.

Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week

Read more

mobile-friendly how to

How to Make Your Site Mobile-Friendly

Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help.

To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.

Read more

PPC Marketing Predictions Vancouver

2017 PPC Marketing Predictions from Vantage

PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.

Read more

mobile-optimized web experiences

Non Mobile Optimized Websites Lose Online Customers

Mobile optimized web sites are essential to succeeding as an online brand.

The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our obsession with mobile devices.

Read more