Rachel Rozen

The Vantage Buzz – May 2023

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Hi,

In May we celebrated mom, and according to one of the largest online flower delivery services, UrbanStems, it recorded its highest day for revenue… EVER this month. Find out what types of website optimizations the company performed, which can be attributed to its incredibly successful month HERE. There might be some key takeaways you can use for your next promo!

Your monthly ad-Vantage reading below:

Business:

Here’s a recap of Google’s annual Marketing Live 2023 event, which covered new features and insights.

How well do you know your business’ audience? HERE are ways to get to know your audience better to improve your marketing strategy.

E-commerce:

Do you need a refresher on social media marketing for your small business? Here’s a comprehensive guide.

Learn how the YouTube algorithm works in 2023 for your channel. It might just give you insights into what makes engaging ads on the network as well.

And General Intrigue:

Humorous marketing can be successful, but when you “break TikTok” due to one overwhelmingly effective idea, is it just a one-hit wonder? Find out more HERE on how Clancy’s Auto Body became a TikTok sensation in just over a week.

Rachel Rozen

The Vantage Buzz – April 2023

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Hi,

April 22nd was Earth Day! Find out what one of the founders of this annual environmental event has to say about today’s Earth Day message HERE.

Your monthly ad-Vantage reading below:

Business:

Put your reader first by choosing the right content recommendation strategy for your website.

Top 3D virtual influencers have well over 1 million Instagram followers! What is a 3D virtual influencer and can it help your brand?

E-commerce:

“Survey data shows 91% of businesses engage in video marketing…” We tell all of our clients that video marketing is key to great advertising hygiene! Learn more HERE.

Also, optimizing your website for SEO has a huge positive impact on online advertising. Here’s a very thorough SEO checklist from our friends at Shopify.

And General Intrigue:

Did you encounter any April Fools pranks this month? HERE are some big brands who famously participated in April 1st shenanigans.

Rachel Rozen

The Vantage Buzz – March 2023

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Hi,

Happy Spring! As we welcome longer days with more light and receive a boost of energy this new season, here are some ways to improve your focus and concentration, while you juggle the responsibilities of your business.

Your monthly ad-Vantage reading below:

Business:

To survive a potential 2023 recession, with the right marketing strategies, companies can not only prepare for the worst but also come out on top. Learn more HERE.

Why should your business care about Customer Journey Orchestration (CJO)? Click HERE to find out. And, Google has a long history of famous algorithm updates, search index changes and refreshes, and their latest core update was a big one!

E-commerce:

Are you building your brand for the future? You might need to already start paying attention to the under-13 set. If you wait until Gen Alpha has aged into their teens with agency, influence, and disposable income, it might be too late. Read more HERE.

Did you know that 9 out of 10 customers actively seek out reviews before they buy? Learn why it’s essential to improving your marketing strategy to get people to leave reviews, and how to get them.

And General Intrigue:

March 8th was International Women’s Day! This year’s theme was DigitALL: Innovation and technology for gender equality. To inspire your professional journey, here are lessons from some women leaders.

Rachel Rozen

The Vantage Buzz – February 2023

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Hi,

We’re still in the thick of Winter, but with Spring right around the corner, how are you preparing your business for the season change? Learn how seasonal marketing can benefit your business.

Your monthly ad-Vantage reading below:

Business:

Modern marketing is all about building trust with data ethics. HERE are 3 ways you can do that. Also, find out what the World’s top 50 most visited websites are.

E-commerce:

According to Reuters’ State of Marketing 2023 report, 53% of marketers expect TikTok to deliver the biggest growth in 2023. Why consider TikTok for B2B?

After the pandemic pushed consumers to shop more online, e-commerce sales have continued to grow in recent years, with 2022 e-commerce sales exceeding $1trillion for the first time in history! Read more HERE.

And General Intrigue:

On the lighter side of marketing “news”… Have you been pronouncing these brand names incorrectly your entire life?

Rachel Rozen

The Vantage Buzz – January 2023

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Hi,

We hope 2023 has been good to you so far! HERE are some marketing trends to look out for this year. As consumers simplify their choices, we’re ready for the challenges that come along with pivots to ad-supported streaming, alternative measurement currencies and new social platforms.

Your monthly ad-Vantage reading below:

Business:

What is a marketing automation platform? What capabilities do MAPs provide for B2B marketers? Also, as markets tighten, HERE are some strategies to help B2B marketing, sales and customer success teams.

E-commerce:

The global e-commerce market is not expected to slow down anytime soon and the “North America region is expected to hold the largest e-commerce market share.” Read MORE. And, do you need an overview of all of the known, confirmed, rumoured, and absolute myth-level Google ranking factors in an easy-to-read, highly condensed way?

And General Intrigue:

Research shows that millennials and Gen Zers trust online reviews as much as personal recommendations. HERE are online review stats that every marketer should know.

Vantage-Search-Marketing-Home-Page
Michael Pendreigh

The Vantage Buzz – June 2020

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Hi,

Happy June. We hope you’ve benefited from some of the crazy online volume we’ve seen due to most people being at home during the ongoing pandemic. A lot of places are looking at new phases to try and return to a “new normal,” but online shopping and traffic in general may continue to grow rapidly as more and more businesses adopt remote policies for both their employees and customers.

Your monthly advantage reading below:

Business:

The office environment has likely changed forever. A small, but indicative survey of SaaStr users found that 77% of them would have new working arrangements, whether that be remote or a hybrid of a traditional office and remote working. Further, the article highlights how many large companies are transitioning as well, including Slack, Twitter, Square, and Shopify.

E-commerce:

May’s ecommerce results outpaced the holiday season of 2019, emphasizing just how many people turn to online shopping during COVID-19. The implication for the future is that a lot more consumers may be more willing and attracted to shopping online than before.

And General Intrigue:

Actionable ways to drive diversity and equity in your marketing organization. Thorough article on initiatives and training that can help.

Michael Pendreigh

The Vantage Buzz – May 2020

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Hi,

Crazy times continue as the world responds to COVID-19 in various ways. Some places are considering or phasing into re-openings like here in Vancouver. We continue to work hard on accounts as current events continue to affect our clients in unique ways as more customers are online than ever before for many products.

If you have any concerns on how the outbreak is impacting your PPC accounts, please reach out to us.

Your monthly advantage reading below:

Business:

If B2B sales have slowed down or if things are getting overwhelming on the data side if they’ve sped up, now may be a good time to review and improve your customer data cleaning processes.

E-commerce:

Shopify’s fast checkout app, Shop Pay, has produced some impressive results. While this is an internal study by Shopify, it still demonstrates the value of creating as seamless a checkout experience as possible for your customers, especially when more and more of them are shopping online.

And General Intrigue:

7 strategies for keeping your team engaged while working remotely.

“People like to be part of something big and they shouldn’t lose that motivation or mentality just because they can’t set foot in the office or be around their coworkers. We could all use a helping hand right now even if it’s something as simple as sharing all of the cutest photos of your pets. Actually, can we go ahead and start doing that now? That’d be great, thanks.”

Michael Pendreigh

The Vantage Buzz – March 2020

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Hi,

What a whirlwind March. We’re hoping you and yours are keeping safe and healthy during the ongoing pandemic. The Vantage team continues to work away on campaigns, but from the comfort of our own homes.

If you have any concerns on how the outbreak is impacting your PPC accounts, you’re more than welcome to reach out to us.

Your monthly advantage reading below:

Business:

As many shift to remote working, it’s important to remember that sometimes technology doesn’t cooperate. Having a fallback plan is essential to smoothing out unforeseen issues. Your fallback can be as simple as a replacement platform or a shift to email when your chat fails, but make sure everyone knows what to do and you’ll reduce headaches!

E-commerce:

No matter what your business does, your customers likely have questions about how COVID-19 will affect products, operations, and services. Consider adding a dedicated page on your website to answer some of these questions and ease their minds. Especially if you’re in the restaurant industry.

And General Intrigue:

Used Netflix party yet? The chrome extension allows you to watch the same show or movie with your friends in a group chat. A simple tool that can help during self-isolation.

Michael Pendreigh

The Vantage Buzz – February

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Hi,

Happy February. We’re working away on new initiatives for 2020, including spring promotions which are just around the corner.

Your monthly advantage reading below:

Business:

A look at the multiple steps customers take before choosing a vendor, revealing that, on average, they will go through 13 pieces of content before making a decision. The article further breaks down where they’ll look for this content, highlighting why it’s important to have information on your website as well as being promoted elsewhere.

E-commerce:

The art of the digital coupon examined: a look at how to implement coupons effectively in the current digital landscape. Read the article to find out how and when to use a coupon online.

And General Intrigue:

Learn how direct messages are being used by some of the biggest brands. You may be able to implement some of the good applications in your own business.

Michael Pendreigh

The Vantage Buzz – January 2020

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Hi,

Happy 2020! We hope the new decade is off to a good start for you and your businesses. Make sure to let us know if you have any new initiatives or promotion ideas.

Your monthly advantage reading below:

Business:

The best business books of 2019, curated by award-winning magazine Strategy + Business, may supply you with some worthy additions if you need to add to your yearly reading list.

E-commerce:

A look at commonalities for high performance e-commerce websites in 2019, based on a larger e-commerce digital report. We highly recommend taking a look here. Notably, strong social audience purchases related to high performance:

“The three strongest conversion correlations across the 4,000 datapoints were related to social transactions. This tells us that the very top performing websites were significantly better than everybody else at generating traffic from social that purchases.”

And General Intrigue:

Maybe you want this new decade to be a bit simpler than the last one. Or at least you want your product or business to be simpler. Either way, the 10 laws of simplicity have you covered.