CAn You Afford PPC Experts?

PPC Agency Pricing – Can You Afford PPC Experts?

Have you been burned by PPC agency pricing that made money from you rather than for you?

Many businesses owners and marketers looking into digital marketing ask the question:

“How can my business afford a PPC agency?”

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CTA Conference 2017 Smoke-DAta-Every-Day

Stop Blowing Smoke Up Your … & Other CTA Conference Takeaways

He represented Unbounce and his talk was the final CTA Conference act. Michael Aagaard, Senior Conversion Optimizer at Unbounce, strode onto the stage knowing his performance had to be good.

His goal? Reduce digital marketing smokescreens.

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Fake news placements PPC

Fake News: Problematic Placements in PPC

Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.

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ppc management

Can I Do PPC Management Myself or In-house?

A lot of people who deal with lackluster PPC management ask the question:

“Can I manage my PPC accounts myself or in-house (and make money)?”

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facebook ads and google adwords

What’s the Difference Between Facebook Ads and Google AdWords?

Facebook Ads and Google AdWords both offer businesses great opportunities for reaching customers.

We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?

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The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC

Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.

Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week

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mobile-friendly how to

How to Make Your Site Mobile-Friendly

Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help.

To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.

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PPC Marketing Predictions Vancouver

2017 PPC Marketing Predictions from Vantage

PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.

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mobile-optimized web experiences

Non Mobile Optimized Websites Lose Online Customers

Mobile optimized web sites are essential to succeeding as an online brand.

The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our obsession with mobile devices.

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What is a Cost Per Acquisition?

How to Find & Improve Your Cost Per Acquisition in PPC

What is Cost Per Acquisition?

The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.

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