Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.
For any eCommerce business, store and product reviews are crucial for sales and customer generation.
Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies. Read more
Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster.
Kevin gives us a look inside his daily rituals, including “eating the frog:”
I get to work and I “eat the frog.” Who needs coffee? I kid. One of our former managers used to say this and it’s stuck around in the office. The way we do this is by reserving our mornings for working on the tasks that are the most important for the long-term success of our clients’ businesses and our own.
He also, more seriously, describes the biggest issue he has with the ever-growing digital marketing industry:
The digital advertising space is now so massive and continues to grow (as in new network, new features, new tracking, etc) at such a fast pace that it now takes much, much longer for new account managers to become experts. This has required us to put a lot of time into developing a solid training program as training is a slow and serious process.
Check out the full interview here and take a peak inside Kevin’s head.
We’d like to say thank-you for featuring our smiling perfectionist on your blog, Swydo!
We’re all proud that Kevin was featured in Swydo’s interview series and we hope all of our team members get more chances to do more external pieces like this in the future.
If you’re hungry for more Vantage bios, make sure to read the story of our founder, Steve.
There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines Read more
Have you been burned by PPC agency pricing that made money from you rather than for you?
Many businesses owners and marketers looking into digital marketing ask the question:
“How can my business afford a PPC agency?”
Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.
A lot of people who deal with lackluster PPC management ask the question:
“Can I manage my PPC accounts myself or in-house (and make money)?”
Facebook Ads and Google Ads both offer businesses great opportunities for reaching customers.
We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?
Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses.
Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week
- Why You Want to Work in PPC March 27, 2018
- 5 Reasons You Need More Product Reviews March 5, 2018
- Swydo Interviews Our Senior PPC Manager Kevin Clark January 18, 2018
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