PPC marketing changed rapidly in 2016. 2017 will be no different. Learn what our experts see on the horizon.
About Stephen Claridge
Steve is the founder and owner of Vantage Search Marketing. With over 10 years of internet marketing experience, Steve has overseen the development and implementation of countless PPC campaigns while also maintaining strong and rewarding relationships with clients. He is a strategic manager who takes advantage of his creative and solution oriented disposition to create projects that are aligned with clients’ goals
Entries by Stephen Claridge
Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our obsession with mobile devices.
What is Cost Per Acquisition? The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.
A timeline to tell you why it’s time to be mobile-friendly.
Wondering which holidays to market your business on? Look no further,
You should be planning your PPC holiday marketing campaigns right now.
Finalizing our CTA Conference recap comes this aggregation of all of our actionable takeaways which should help you with conversion rate optimization.
Jaunt through July in Vancouver with our PPC experts and learn how to make your business’s digital marketing jolly.
This part of our CTA Conference recap focuses on the actionable conversion rate optimization techniques we learned on Day 2. If you haven’t read it yet, please go to the first part of our day 2 recap of Unbounce’s conference.
Our second day at Unbounce’s CTA Conference 2016 in Vancouver. For Day 1, click here.