Mike here—more commonly known around the office as the “landing page guy”—to give you the lowdown on CTAConf. Having won tickets to the conference through talking with the Unbounce team about improvements to the platform and submitting a feature request document, we were the lucky few that received two free tickets to their annual conference! […]
About Stephen Claridge
Steve is the founder and owner of Vantage Search Marketing. With over 10 years of internet marketing experience, Steve has overseen the development and implementation of countless PPC campaigns while also maintaining strong and rewarding relationships with clients. He is a strategic manager who takes advantage of his creative and solution oriented disposition to create projects that are aligned with clients’ goals
Entries by Stephen Claridge
Part one of this extensive remarketing guide has taught us what remarketing is, where remarketing ads can show up, and we’ve established how valuable it can be. The next natural step is to start setting up our PPC advertising accounts for remarketing. Let’s continue our remarketing guide. Part Two of the Extensive Remarketing Guide How […]
You’re part of a savvy business that recognizes the importance of getting people onto its website, but have you heard of online remarketing? You’ve helped the development team create an aesthetic and informative experience; put your name, products, and services on the web with targeted advertising and social media; created content that dazzles and awes […]
Mobile PPC advertising carves the future of marketing. Mobile devices gain more and more market share every year.
It’s difficult advertising online. It can be a struggle to find the right PPC ad networks. You have questions. What are the strengths and weaknesses of Google Ads? We’re here to help. We will take advantage of Vantage’s experience in the PPC world to explain the strengths and weaknesses of some of the most popular […]
SEO in marketing stands for “search engine optimization.” It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website. The process involves […]
What is Paid Search and Why is it so Effective? What is Paid Search Marketing? Paid search marketing refers to any marketing that shows up via search engine networks like Google, Bing, Yahoo, etc., that are paid for by businesses.
The customers who come back are undoubtedly more profitable than the one’s who don’t. So, why don’t we focus more of our search marketing efforts on obtaining lifetime customers? As competition in the search marketing industry increases, it’s important to be able to focus PPC on the searcher that doesn’t just convert once. Knowing the […]
Mistakes Were Made We have been doing PPC for the past seven years, and after hundreds of account audits we have encountered all kinds of mistakes. By looking at five of the most common, we hope to educate businesses on some easy ways to avoid PPC tragedies. Everyone wants the best PPC. Mistakes don’t help.
You’ve probably dabbled in PPC before, and it probably wasn’t pretty. Results might have been catastrophic. Communication was probably non-existent. And the usage of your money was most likely as transparent as the last legal document you’ve read. Pay-per-click marketing is not as simple as a lot of fly-by-night providers promise, you’ve come to realize […]