Why You Want to Work in PPC
Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.
Entries by Stephen Claridge
Swydo Interviews Our Senior PPC Manager Kevin Clark
Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster. Kevin gives us a look inside his daily rituals, […]
17 Best Practices for Creating Direct Response Video Ads
There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines
PPC Agency Pricing – Can You Afford PPC Experts?
Have you been burned by PPC agency pricing that made money from you rather than for you? Many businesses owners and marketers looking into digital marketing ask the question: “How can my business afford a PPC agency?”
Stop Blowing Smoke Up Your … & Other CTA Conference Takeaways
He represented Unbounce and his talk was the final CTA Conference act. Michael Aagaard, Senior Conversion Optimizer at Unbounce, strode onto the stage knowing his performance had to be good. His goal? Reduce digital marketing smokescreens.
Fake News: Problematic Placements in PPC
Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.
Can I Do PPC Management Myself or In-house?
A lot of people who deal with lackluster PPC management ask the question: “Can I manage my PPC accounts myself or in-house (and make money)?”
What’s the Difference Between Facebook Ads and Google Ads?
Facebook Ads and Google Ads both offer businesses great opportunities for reaching customers. We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?
The Story of Vantage’s Founder: Steve Claridge and Vancouver PPC
Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses. Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week
How to Make Your Site Mobile-Friendly
Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help. To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.
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