Entries by Stephen Claridge

6 Powerful Online PPC Advertising Networks’ Strengths and Weaknesses

It’s difficult advertising online. It can be a struggle to find the right PPC ad networks. You have questions. What are the strengths and weaknesses of Google Ads? We’re here to help. We will take advantage of Vantage’s experience in the PPC world to explain the strengths and weaknesses of some of the most popular […]

SEO & PPC Advertising: A Match Made in Marketing Heaven

SEO in marketing stands for “search engine optimization.” It is the ongoing process of continuously improving a website for top ranked spots on search engine results pages, or SERPs. These top spots increase the visibility of a relevant website, increasing the likelihood that a searcher will click and go to the website. The process involves […]