Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.
About Stephen Claridge
Steve is the founder and owner of Vantage Search Marketing. With over 10 years of internet marketing experience, Steve has overseen the development and implementation of countless PPC campaigns while also maintaining strong and rewarding relationships with clients. He is a strategic manager who takes advantage of his creative and solution oriented disposition to create projects that are aligned with clients’ goals
Entries by Stephen Claridge
Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster. Kevin gives us a look inside his daily rituals, […]
There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines
Have you been burned by PPC agency pricing that made money from you rather than for you? Many businesses owners and marketers looking into digital marketing ask the question: “How can my business afford a PPC agency?”
He represented Unbounce and his talk was the final CTA Conference act. Michael Aagaard, Senior Conversion Optimizer at Unbounce, strode onto the stage knowing his performance had to be good. His goal? Reduce digital marketing smokescreens.
Fake news sites have become a galvanizing force for advertisers and agencies that haven’t been paying too much attention to where their ads are showing up.
A lot of people who deal with lackluster PPC management ask the question: “Can I manage my PPC accounts myself or in-house (and make money)?”
Facebook Ads and Google Ads both offer businesses great opportunities for reaching customers. We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference between them?
Our Vancouver PPC agency’s founder has a neat story about natural talent and helping people grow their businesses. Steve was soon offering growth advice for his colleagues’ PPC accounts on weekends, which led him to realize that helping people grow their unique businesses was the most fulfilling part of his week
Mobile-friendly websites determine whether you lose or gain mobile customers. You know that—you’re here to learn how to make your website mobile-friendly. We’re here to help. To lay our intentions bare, we write this so that our jobs will be easier. Advertising to mobile customers becomes more difficult the less mobile-friendly the client’s resources.
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