Most businesses know what Google Ads is, what its strengths and weaknesses are, but many don’t know about PPC advertising on Bing Ads.
About Stephen Claridge
Steve is the founder and owner of Vantage Search Marketing. With over 10 years of internet marketing experience, Steve has overseen the development and implementation of countless PPC campaigns while also maintaining strong and rewarding relationships with clients. He is a strategic manager who takes advantage of his creative and solution oriented disposition to create projects that are aligned with clients’ goals
Entries by Stephen Claridge
“Let our advance worrying become advance thinking and planning.” – Winston Churchill
You better have PPC landing pages. When a searcher clicks on your highly targeted ad copy that they simply cannot resist, they do not want to be greeted by your business’s home page
PPC reporting doesn’t have to be dull, drab, and deathly. PPC reporting can be exciting, future-forward, and time-efficient.
PPC testing maintains account growth while stagnation is the enemy of consistent results. We are surrounded everywhere by rapidly changing technologies and pay per click is not excluded from the whirlwind of updates
PPC optimization is mandatory for profitable management. Don’t mess it up.
Unlike some of the more gifted individuals in the universe, we believe in well refined, scientific PPC targeting that reaches the right people at the right time.
Display network advertising can make your brand visible. This nework has more than a million websites, videos, and apps where your ads can appear. This magical place is Google Display Network advertising. It’s a magical place because you can place your ads on websites relevant to your business and/or products. The best part of the […]
We’re hiring! Vantage Search Marketing is a rapidly growing boutique online advertising agency located in the business core of downtown Vancouver. Our tight-knit group of PPC experts are dedicated to producing the results that matter for our clients; and since we’re getting pretty good at doing so, we’re looking to expand our operations with another […]
We’ve delved into the importance and mechanics of a remarketing strategy in our previous sections of this extensive guide, part one and part two, and now it’s time to look at how we can enhance the foundations of our remarketing strategy. The new sections are: Email Remarketing Social Media Remarketing (Twitter & Facebook) Creating Killer […]