What is Cost Per Acquisition? The CPA (cost per acquisition) metric simply looks at the cost of getting someone to do what you desire whether that be a sale, sign-up, email submission, etc. As a Search Engine Marketing specialist, I will consider CPA’s role in Pay-Per-Click (PPC) campaigns.
About Stephen Claridge
Steve is the founder and owner of Vantage Search Marketing. With over 10 years of internet marketing experience, Steve has overseen the development and implementation of countless PPC campaigns while also maintaining strong and rewarding relationships with clients. He is a strategic manager who takes advantage of his creative and solution oriented disposition to create projects that are aligned with clients’ goals
Entries by Stephen Claridge
This part of our CTA Conference recap focuses on the actionable conversion rate optimization techniques we learned on Day 2. If you haven’t read it yet, please go to the first part of our day 2 recap of Unbounce’s conference.
Our second day at Unbounce’s CTA Conference 2016 in Vancouver. For Day 1, click here.
Call to Action Conference 2016 gave us much to think and act on. If you haven’t read our initial broad summary of the conference, go here. If you have, please continue reading!
Recently the Vantage team attended Unbounce’s Call To Action Conference in Vancouver, where, over two days, we learned and networked with both local and international conversion rate optimization experts. Speakers covered both specific techniques and high-level strategies for landing page testing and conversion rate optimization that we’d love to share with you.
The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising.
What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google Ads, Bing Ads, Facebook Ads and other search marketing mediums.
Call tracking for PPC is part of PPC’s holy scripture. Without proper call tracking, not only is an account sacrilegious, it is denied the chance to optimize for call oriented ads and the spending efficiency that comes with them.
LinkedIn advertising can expand the reach of your B2B PPC while maintaining, or even increasing ROI.
Facebook PPC advertising works because Facebook ads use the network’s demographic data. It is one of many essential PPC advertising networks.