Entries by Rachel Rozen

The Vantage Buzz – January 2024

Hi, How are you doing so far this New Year? A refreshing new year might be just the right time to ensure your brand is consistent and clear wherever it’s seen, from your website to product labeling to paid advertising. We encourage our clients to be consistent with their physical branding and messaging, which will […]

The Vantage Buzz – December 2023

Hi, As we get close to ringing in the New Year, we start to think about all of the wonderful possibilities 2024 will bring, both personally and professionally. You might ask yourself… how can I work smarter, not harder? You don’t have to cause yourself unnecessary stress trying to come up with an original digital […]

The Vantage Buzz – November 2023

Hi, We’re already right in the thick of the holiday season for our e-commerce clients, and particularly for our American friends, we hope you all had a wonderful Thanksgiving! Did you know that the 5 days around Black Friday are responsible for approximately 4% of the total yearly online customer spend? And post-Black Friday, customers are […]

The Vantage Buzz – October 2023

Hi, Happy Halloween! And now… welcome to the Holiday Season. With more and more potential customers flocking to purchase your product(s) in the coming weeks, we can’t emphasize enough how lifestyle images lead to much higher click-through rates than standard product images. Your potential customers want to actually see your product ‘in action’, rather than […]

The Vantage Buzz – September 2023

Hi, Happy Fall! With the arrival of this season comes the swift reality that the 2023 holiday season will be upon us in a flash. First up on the holiday season calendar… Black Friday / Cyber Monday. Doing the prep for a sale ad campaign is just as (if not more) important as the ad […]

The Vantage Buzz – August 2023

Hi, With Summer coming to a close and back-to-school being right around the corner, social media scammers are back-at-it as well. In particular, we’ve been alerting our clients about a scammer impersonating Meta Business Support. They are sending our clients messages, claiming they need login credentials in order to resolve an issue with the account. First, […]

The Vantage Buzz – July 2023

Hi, As we approach August, we get reminded that September and back-to-school/Labour Day is right around the corner. We’re starting to plan with our clients on how to best transition from the slower Summer months into the next season, and we ask the question… do you have a social media marketing strategy? As brands continue […]

The Vantage Buzz – June 2023

Hi, We hope you’re enjoying your Summer so far. This is an important reminder that Google Analytics Universal will cease to collect new data as of July 1st! However, you will continue to have access to its data for at least 6 months. We intend on offering more guidance and recommendations on the data export […]

The Vantage Buzz – May 2023

Hi, In May we celebrated mom, and according to one of the largest online flower delivery services, UrbanStems, it recorded its highest day for revenue… EVER this month. Find out what types of website optimizations the company performed, which can be attributed to its incredibly successful month HERE. There might be some key takeaways you can […]

The Vantage Buzz – April 2023

Hi, April 22nd was Earth Day! Find out what one of the founders of this annual environmental event has to say about today’s Earth Day message HERE. Your monthly ad-Vantage reading below: Business: Put your reader first by choosing the right content recommendation strategy for your website. Top 3D virtual influencers have well over 1 […]