Entries by Michael Pendreigh

The Vantage Buzz – November 2019

Hi, It’s coming, it’s almost here, it’s Black Friday and Cyber Monday! We’re busy putting together promotions so we’ll keep this newsletter short and sweet. Be sure to let us know if you need a last minute campaign setup as the time-frame in which we might be able to do so is quickly disappearing. Your […]

The Digital Marketing Portfolio

To grow an online business you need to get people likely-to-convert on your site. Simple, and you already know as much. But how do you create a plan for this? By developing a digital marketing portfolio. Like a financial portfolio made up of different assets, your marketing portfolio will be made up of different marketing assets. […]

The Vantage Buzz – October 2019

Hi, We hope you’re having a happy and perhaps spooky October. We’re currently busy with a plethora of fall and holiday season projects as well as Q4 and next-year analysis. We do want to reiterate that now’s your last chance to effectively plan Black Friday and other holiday promotions. Let us know if you’d like to work […]

The Vantage Buzz – September 2019

Hi, We’ve just released a mini-guide on social media comment etiquette for your brand. Brush up! We’d also like to forewarn our clients and friends that Steve’s partner, Jordana, is away for work for two weeks this month, enjoying the jewel of the Indian Ocean, Sri Lanka. So, if he’s a bit slower than usual, […]

The Vantage Buzz – August 2019

Hi, We’ll jump right into an update from Google: you’re going to need to enable 2-step authentication on the account you use to sign in to Google Ads, so, if you don’t have it set up, you might as well set it up now, before you’re locked out. Here’s a link to do so. And here’s […]

The Vantage Buzz – July 2019

Hi, Happy July! We hope Prime Day went well for all of our fellow Amazonians. Also, an update on the responsive search ad warning we gave last month: they weren’t made the default in July, but they will be at some point in the future. Apparently, there was enough pushback from advertisers to keep Google […]

The Vantage Buzz – June 2019

Hi, We’ve got an unofficial secret to share with you this month: Google’s default ad type is changing to Responsive Search Ads in July. There’s been no official announcement, so don’t sue us if this isn’t the whole truth, but a little bird told us that this is where Google’s moving for ad types. In light […]

The Vantage Buzz – May 2019

Hi, May’s brought a lot of sun to Vancouver and we’re not complaining. It’s also brought the annual Google marketing live event. We’ve got links to a couple of the shiny new features revealed by the advertising giant below, but you can register and gain access to the material yourself here. Business: ou just might be […]

The Vantage Buzz – April 2019

Hi, Happy April. This month, we’re wishing our PPC manager Roxanne safe and happy travels as she’s off to her native Netherlands to visit family and friends. Below, a few links we think worth your time: Business: Do you or your employees work from home? Do you or your employees ever find themselves a little […]