Hi, Happy July! We hope Prime Day went well for all of our fellow Amazonians. Also, an update on the responsive search ad warning we gave last month: they weren’t made the default in July, but they will be at some point in the future. Apparently, there was enough pushback from advertisers to keep Google […]
About Michael Pendreigh
I'm an avid reader, an aspiring writer, a student at the University of British Columbia, and the Social Media Manager (who does content marketing as well) at Vantage Search Marketing.
Entries by Michael Pendreigh
Hi, We’ve got an unofficial secret to share with you this month: Google’s default ad type is changing to Responsive Search Ads in July. There’s been no official announcement, so don’t sue us if this isn’t the whole truth, but a little bird told us that this is where Google’s moving for ad types. In light […]
Hi, May’s brought a lot of sun to Vancouver and we’re not complaining. It’s also brought the annual Google marketing live event. We’ve got links to a couple of the shiny new features revealed by the advertising giant below, but you can register and gain access to the material yourself here. Business: ou just might be […]
Hi, Happy April. This month, we’re wishing our PPC manager Roxanne safe and happy travels as she’s off to her native Netherlands to visit family and friends. Below, a few links we think worth your time: Business: Do you or your employees work from home? Do you or your employees ever find themselves a little […]
Hi, March is bringing us days above 10 degrees Celsius here in Vancouver and there’s even some sunshine to boot! The Vantage team’s been busy helping our clients find growth with new initiatives for 2019, so if you’ve got any more ideas, we’re ready and in the Spring planting mindset. Below, a few links we […]
Hi, February’s brought a lot of snow to Vancouver and while we can’t quite ski to work, we are looking at the freshly-powdered mountains eagerly. We’ve been working on a new video that you can watch here! We’ve also been eagerly working on campaigns for 2019, so if you’ve got a new idea or something we […]
Hi, Happy belated New Year. We hope your resolutions are working out, both personal and business related. We’ve had a busy January ourselves, but we’re excited to continue strengthening existing partnerships, forge new ones, and develop ourselves and our team in 2019. Also, here’s a still from our latest film shoot (good things are being […]
Working in pay-per-click marketing means helping businesses grow. The people that excel at PPC love making things work and knowing why they work.
Last month our senior PPC manager Kevin Clark was interviewed by the Swydo team. The series of interviews invites marketing professionals to talk about the state of their industry, what they do in a day, and what tools they use to make their work better and faster. Kevin gives us a look inside his daily rituals, […]
There’s no simple way to create a direct response video ad that generates the leads and/or sales you want. But, we’ve put together common guidelines
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