For any eCommerce business, store and product reviews are crucial for sales and customer generation. Everyone’s encountered that item on Amazon or a store online with few or no product reviews. It gives you the heebie-jeebies.
It has been a week since my journey to Portland for the 2015 Hero Conference. If you don’t know, no, it’s not a celebration of the best and brightest Marvel or DC superheroes. It’s actually a celebration of the best and brightest PPC heroes, taking its name from the PPC resource repository, ppchero.com. The self-proclaimed […]
The team at Vantage was invited to Clio’s 5th anniversary event. Clio is the leader in cloud-based management tools for the legal industry and one of Vantage’s PPC clients. Part of the festivities was the announcement that they will be opening a new office in Ireland. Hopefully we will get the invite to their new […]
Search Marketing Expo (SMX) is hosted in multiple locations across the United States and other countries all over the world including: England, Germany, Australia, France, Sweden, Israel, and Italy. Of the many locations where SMX is held, there are only two that play host to SMX Advanced. Luckily for us, one of those two is […]
Earlier this week, on their official Canadian blog, Google announced its new Google Partners program. The main goal of the new Partners program is to “[bring] together [all of Google’s] existing programs under this new platform, making it easier for agencies to access Google resources, training, and support all in one place.” What the new […]
It seem like almost every week we get an inquiry from a company that is interested in SEO services and website conversion optimization but not initially interested in running Pay-Per-Click. There’s by no means anything wrong with this, but a consistent problem that we are presented with is that most of these companies’ websites receive […]
You might have noticed that Google’s search engine results page has been changing a lot lately. Everyday it seems there’s a new change or new addition. It’s even quite possible for you to see a new feature one day only to come back the following day and it is no longer there. Having trouble keeping […]
Vantage would like to wish all of our friends, family and clients a safe and Happy Halloween! And If you’re heading outside tonight in Vancouver then make sure to bring your umbrella! We had our fun this past weekend dressing up like monsters, rock-stars, and yes even vacation Santa, but now it’s time to head […]
Google just finished up with their Google Engage Certification Program Cram Sessions at the Fairmont Waterfront in Vancouver. The event, taught by Niko Downie from Google, consisted of four sessions that took place on August 28th and 29th. Unlike the recent Google Engage event we attended in Seattle which focused on advanced PPC strategies […]
