This recap should help you find some of our informative social media updates. Vantage Search Marketing is dedicated to staying on top of the PPC industry, and we want you to stay on top too.
Our posts will help you stay PPC relevant. If you have anything you’d like to say or make us say feel free to hit us up on one of our social media channels listed below.
Expand B2B Advertising with LinkedIn
If you target businesses or working professionals, LinkedIn is the place for your advertisements. Just make sure they’re targeted well.
Learn more by reading the Vantage Search Fundamentals article on LinkedIn
LinkedIn users are using the website to better their network, connect with business contacts, better their careers, explore new job opportunities, and to distract themselves from work for a few minutes. Your advertisements should address these users’ mindset by engaging with them in entertaining and intriguing ways.
Why Does PPC Advertising Need Call Tracking?
Because everything must be tracked! Knowing what led to what sale helps you make more money. If you know what worked best, like a call, you can focus more of your resources on advertising it. Spending money on what works should be fundamental, but lots of businesses don’t even know what’s working!
The absence of phone call data means that there is no tangible way of associating the value of the phone calls with the PPC that is initiating them. This means that the value of a PPC program becomes severely undervalued as sales and leads gained from phone calls are not rooted in the PPC that began those calls.
Why Your Competitors are Making More Money Than You
This reality check from Johnathan Dane arms you with information on how to remedy your lack of AdWords competitor awareness, and potentially increase your profitability.
Funky New Toys
Admittedly not PPC related, we just had to share our latest office addition. It’s really starting to look like a sci-fi novel in here. Check out our setup for yourself.
What’s better than one brand’s following? Two! Unite your brands and reap the rewards of additional exposure. Incorporating multi-brand partnerships into your advertisements has the potential for wider reach and better engagement. It’s always interesting when Toilet Man teams up with Bathroom Cleaner girl–read the article for actual examples
See You Next Month!
Above is just a sample of the informative and consistent PPC content Vantage Search shares, so be sure to follow us, and feel free to share anything you feel is helpful.
If you’re looking for PPC information not covered above, you can always contact us for a free PPC consultation.